A pilot program has begun to test the recycling of some of the 100,000 tons of electronics waste a year in Israel. Snunit Recycling has set up the project in Pardes Hana, east of Haifa, in an effort to make a profit on the electronic waste, which American studies have shown account for most household toxic waste.

The waste from devices such as MP3 players, old DVDs, telephones, kitchen appliances and televisions will be processed into materials that can be re-used. We take the collected equipment to our center, dismantle it, send the metals and plastics to Europe and ensure proper disposal of the toxic substances, Snunit founder Natan Shalva told Globes.

Snunit operates two collection stations and also has mobile waste collectors. Private investors have backed the project.